![]() For example, when I asked Bing Chat in the Edge sidebar who wrote my blog post. You can see it doesn’t know Lily Ray wrote the post and it believes a journalist from The Atlantic wrote Barry Schwartz’s post.Īlthough, I have seen Bing Chat in the Edge sidebar sometimes respond with the correct author information. Understanding more about the author of an article or blog post:īased on pulling up some articles from some top people in the SEO industry, and our interest in Google and Bing understanding more about authors of content, I decided to ask Bing Chat who the author was based on the content I was reading in Edge. But that Bing citation led to a search result with my blog post winning the featured snippet. The good news is that my site was the core citation, however, there were several other citations listed there, including Bing citing itself (which I have reported before). This is so you can select text for highlighting assistance, generate page summaries, and more.Īs you can see, although I asked Bing Chat to summarize my article, it also pulled in information based on other sites that were writing about the overall topic. Permission to access browser web content from the Edge sidebar:įirst, Bing Chat in the Edge sidebar asked if it can access browser web content to “get the best experience with relevant responses”. I’ll keep testing and adding to the this post. Again, it’s like an AI companion as you browse the web. ![]() Well, yesterday I took one more look at the sidebar in Edge to see if Bing Chat would show up, and I’m glad I did! I quickly noticed I had access to Bing Chat in the Edge sidebar! I shared a Twitter thread with some findings based on my testing, but I wanted to document those tests here on my blog.īelow I’ve included several screenshots of using Bing Chat in the Edge sidebar. For example, you can ask it to summarize the article you are reading, pick out the most important information, understand who the author is, and more. And that opens up a ton of opportunities to have Bing AI help you as you browse the web. For example, you can use Bing Chat to answer questions based on the content you are viewing in a tab you have open in Edge. The financial impact could be massive.ĭuring Microsoft’s presentation in Seattle, they showed off Bing Chat in the Edge sidebar, but I hadn’t seen it live during my testing… until yesterday! This is where Bing Chat can act as an AI companion while you browse the web (sitting in the Edge sidebar). ![]() And it can potentially have a huge impact on publishers across the web. As I explained in my post about the “code red” that triggered thousands of “code reds” at publishers, AI in the SERPs is one of the most important, and monumental changes, we have ever seen in the search industry. I’ve been heavily testing Bing AI Chat since last week and it’s been fascinating to see how it works both in the search results and in chat mode. ![]()
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