![]() This famous spiral with an eye in the center could represent infinity or even being everywhere and seeing everything at once, diversity. It was blue which means wisdom, freshness, and calm, which is what the brand wanted to represent. So it was that year that the famous spiral logo was born! Unlike other logos, Ubisoft was written as one word in a simple, uppercase, sans-serif font. This license brought a more mature audience and was a sign of change. In 2003, Ubisoft acquired the Tom Clancy license. We will also not hide the fact that it was trendy to have the colors of the rainbow, or just a rainbow, like Apple.Ī new event marked the redesign of the logo. The whole thing was placed under a rainbow arch, a symbol of universality, which was what the company ultimately wanted to represent. With the word 'Entertainment' underneath, written in sans-serif uppercase letters that were fairly spaced apart. The word 'Ubisoft' was a simple, black, serif font. Following the opening of offices abroad and the launch of Rayman Legends, a new Ubisoft logo was born! This time, it was a combined logo, much more simplistic than the previous one. That's why a year later, in 1994, the company changed the logo again. But honestly, this logo was not a great success. All these colors placed together represented entertainment well, and this was what the brand offered, while having a childish side, because the colors were quite pale. All in a red background with the word 'Soft' written in black uppercase letters. Each letter was in a different colored square: green, yellow and blue. The letters U,B,I were lowercase, italic text. The word Ubisoft was still separated into two parts. This was a rather peculiar and colorful logo. This was reminiscent of some of the versions of the Microsoft logo.īarely 4 years later, Ubisoft decided once again to start from scratch for their future logo. And just below, 'Entertainment Software' was the same font, but written in italics. Ubisoft was written in upper case, bold, sans-serif letters. ![]() The logo was black and white with the same typography. We said goodbye to colors and 3D typography. With the trend of the 80s making a comeback in recent years, it would not be strange to see a logo like this today! The evolution of the Ubisoft logo This first logo represented Ubisoft for about ten years. The logo was imposing because of its voluminous 3D side. On the other hand, typography made it possible to be assertive in this environment. The colors of the logo were showy and almost flashy while presenting a serene and soothing side. The word 'ubisoft' or 'soft' was in white, handwritten font. The logo was therefore pinkish purple with light blue added to very thick letters U, B, I that created a 3D effect. To put this into context, it was the 80s in France. Ubisoft's first logoĬreated in 1986, Ubisoft's first logo was a wordmark logo, meaning it was only the name of the company. So, what does their logo mean? That's what we're going to find out. You can see that they were clearly right with this prefix. In fact, "ubi" comes from the word "ubiquity" meaning "to exist everywhere at once". So, where does the name Ubisoft come from? There were many rumors that "Ubi" came from the Union of Independent Bretons, but one of the brothers finally denied it. Today, we can say that the 5 brothers have succeeded both in France and internationally with many games like Splinter Cell, Just Dance, the Rabbids, and Assassin's Creed. Thanks to the creation of Rayman Legends, Ubisoft also achieved sales in the United States and Japan. Very quickly everything came together, and Ubisoft went public nearly 10 years later, in 1996. The same year, Ubisoft released its first video game "Zombi", which would sell in part of Europe. In addition to distributing video games to American companies, they also developed their own video games. In 1986, the 5 Guillemot brothers: Yves, Michel, Claude, Gérard and Christian, were ready to create Ubisoft. Subsequently, another brother, Yves Guillemot, went to study commerce in San Francisco. Michel Guillemot, one of the brothers, discovered that video games sold for less in England than in France. After a trip to England, they decided to move into the video game business. This company specializes in the distribution of video games, mainly on the consoles of Amstrad and Atari. ![]() Before publishing and developing their own video games, the five Guillemot brothers created "Guillemot International" in order to diversify their agricultural activities. ![]() ![]() It was created in 1986 by the Guillemot brothers in Carentoir, Brittany. Ubisoft, formerly known as Ubi Soft Entertainment Software, is a video game distribution, development, and publishing company. ![]()
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